In today’s competitive market, understanding and anticipating consumer behavior is crucial for effective marketing strategies and business growth. This 2.5-day workshop is designed for professionals who wish to harness the power of consumer data and insights to build targeted, personalized experiences that drive growth. The workshop will explore the foundations of consumer behavior, the use of data analytics to derive actionable insights, and how these insights can be transformed into strategies that positively impact business outcomes. Participants will engage in hands-on exercises, case studies, and group discussions to deepen their understanding of data-driven marketing approaches.