Marketing and Branding
Course Enquiry
Program Overview
In an ever-evolving market, building and nurturing a brand requires strategic vision, consumer-centric approaches, and adaptability. This 2.5-day workshop is designed to equip participants with the tools and strategies necessary to create strong brand identities, engage
target audiences, and sustain brand loyalty. Participants will delve into the fundamentals of branding, explore storytelling techniques, develop digital branding strategies, and learn to navigate challenges such as rebranding and crisis management. The program combines theory, practical exercises, and expert insights to ensure a comprehensive learning experience.
Why Choose Altero Advisory
Global Recognition & Joint Certifications, enhancing career and business growth opportunities.
Renowned Faculty & Industry Experts, providing real-world perspectives and practical knowledge.
Partnerships with Leading Universities & Consulting Firms, ensuring best-in-class curriculum and industry insights.
Career Development program offers a unique blend of education and experiential learning through immersive travel experiences across Asia, Europe and the UK.
Session
- Fundamentals of Brand Building
- Consumer-Centric Branding
- Brand Storytelling and Engagement
- Sustaining Brand Loyalty
- Digital Branding Strategies
- Influencer and Collaborative Marketing
- Rebranding and Crisis Management
- Brand Adaptation in Changing Markets